Price Rounding (Prestige and Charm Pricing)

Price Rounding controls how the prices sellers submit are rounded when their listings go live on your store. You can apply one rounding strategy to all sellers, and optionally apply a different strategy to Trusted Sellers — a clever trick that lets Shopify apply different shipping rates to those items.

Price Rounding is part of the Zelph Seller Network, available on the Consignment plan. Find it under Settings > Seller Network > Price Rounding.

Three rounding methods

No Rounding (Leave as is)

Prices stay exactly as the seller entered them. Increments by £1 as the seller adjusts.

Example: a seller submits £127.42 — it goes live at £127.42.

• When to use: when you trust your sellers to set sensible prices and you don’t want any rounding interference.

Prestige Pricing (.00)

Rounds up to whole pounds. Prices increment by £5 (e.g. £10, £15, £20).

Example: a seller submits £127.42 — it’s rounded up to £130.

• When to use: premium / luxury positioning where round numbers feel more confident.

Charm Pricing (.99)

Adjusts every price to end in .99. Increments by £1.

Example: a seller submits £127.42 — it’s adjusted to £127.99 (or £126.99 depending on the rule).

• When to use: mass-market, value-focused positioning where prices ending in .99 convert better.

Trusted Seller Price Rounding

You can apply a different rounding method to listings from Trusted Sellers — or leave it on “Same as standard sellers”.

Why bother? A clever Shopify trick:

💡 Pro tip: If standard sellers use .00 pricing and Trusted Sellers use .99, every listing’s price tells Shopify which group it came from. You can then set up Shopify shipping rules that apply faster (or cheaper) shipping to .99 items — since you know those are shipping direct from Trusted Sellers and won’t go via your warehouse.

This is genuine Shopify functionality — price-based shipping rates are a built-in feature. Zelph just enables the pricing strategy so you can take advantage.

How rounding is applied

• Rounding runs on new seller listings only. Existing inventory keeps the price it already has.
• If you change the rounding method, only stock created from that point forward is affected.
• Sellers see the post-rounded price in their dashboard so there are no surprises.

Picking the right method

• If you sell luxury / hype goods, use Prestige Pricing.
• If you compete on price, use Charm Pricing.
• If you want full seller control, use No Rounding.
• If you want to lever Shopify shipping rules by trust level, mix and match (e.g. Prestige for standard, Charm for trusted).

Related guides

• Managing Sellers — set Trusted-Seller status.
• Price Margin Rules — control margins separately, before rounding is applied.