How Retailer Proposals Work in Zelph

The Proposals system in Zelph allows retailers to initiate relationships with suppliers, agree on commission terms, and subscribe to specific products — all in a transparent, collaborative workflow.

This guide walks through how to discover suppliers and submit a proposal as a retailer.

🔍 Step 1: Discover a Brand

  • Go to the Marketplace > Discover section in Zelph.
  • Browse the available brands and suppliers on the network.
  • When you find a brand you’d like to work with, click Start Proposal.

This opens the Proposal Builder for that supplier.

✏️ Step 2: Build Your Proposal

In the proposal screen, you’ll see:

  • Your retailer name (Receiver)
  • The supplier’s name (Supplier)
  • Proposal Status for both parties (Retailer / Supplier) — statuses will show as Pending or Approved. Both sides must approve the proposal for it to go live.

🌍 Currency Conversion

If you and the supplier operate in different currencies (e.g. Supplier: USD, Retailer: GBP):

  • Zelph automatically converts the supplier’s prices into your currency using live exchange rates.
  • Converted prices are displayed in your local currency throughout the proposal so you can see your margin clearly.

💸 Step 3: Set Your Commission

You can set commission terms in two ways:

  • Blanket Commission: Enter a single % that applies to all products.
  • Per-Product Commission: Toggle on “Commission per product” to define custom commission values for each item.

Zelph will calculate the expected payout to the supplier and show you your estimated margin.

➕ Step 4: Select Products

You’ll see two tabs at the bottom of the proposal screen:

  • Available Products: Products from the supplier that you can propose to sell. Click Add next to each product you want to include.
  • Selected Products: View and manage all the items you’ve added to your proposal.

✅ You can use the Quick add all button to bulk-select everything at once.

💾 Step 5: Save & Submit

Once you’re happy with the commission terms and selected products, press Save.

At this point:

  • The proposal is sent to the supplier.
  • They can approve the proposal as-is, or make edits (pricing, commissions, or product list) and counter it back to you.

The proposal may go back and forth a few times. Once both you and the supplier approve, the deal goes live.

🚀 What Happens After Approval?

Once a proposal is mutually approved, Zelph automatically:

  • Creates the products in your Shopify store(s).
  • Syncs inventory from the supplier’s system to yours.
  • Monitors for any product or price changes and keeps everything up to date.

If the supplier updates inventory, it updates on your store. If they update price, it cascades to your store (unless overridden by an agreed margin).

📦 Order Mirroring

When a customer places an order on your store:

  • The order is also created in the supplier’s Shopify store.
  • Once the supplier fulfils the order and adds tracking, the status and tracking info are synced back to your store.
  • The customer is notified via Shopify automatically.

This ensures a smooth fulfilment flow without any manual steps.

✅ Summary

Action Who Handles It
Discover suppliers Retailer
Create and submit proposal Retailer
Negotiate and approve Retailer + Supplier
Product creation in store Zelph (auto)
Inventory sync Zelph (auto, live)
Order routing and tracking Zelph + Shopify (auto)

Still need help? Contact Us Contact Us