Quick Guide to Supplier Operations on Zelph

Zelph helps suppliers scale their reach by connecting their products to multiple retailers — without giving up control. You manage your catalogue, inventory, and fulfilment as normal, while Zelph handles syncing, routing, and automated order flows across the retailer network.

🧩 1. Supplying Products on Zelph

As a supplier on Zelph, you retain full control over:

• Your product catalogue (titles, descriptions, media, SKUs)
• Your cost prices
• Your inventory levels and stock locations
• Which retailers get access to your products — and on what commercial terms

Zelph ensures all data flows are permissioned, auditable, and automated.

🛠 2. Adding Products

You can create and manage your products in either Zelph or Shopify — thanks to full two-way syncing.

Option A: Add products in Zelph

• Create products manually in Zelph using the Products > Create flow.
• Add variants, media, logistics details, inventory, and pricing.
• Products will sync to your connected Shopify store(s).

Option B: Add products in Shopify ✅

• If your Shopify store is connected to Zelph:
• Any new product you create in Shopify will be automatically ingested into Zelph.
• Product updates (titles, images, descriptions, variants) are also synced back to Zelph.
• Inventory changes made in Shopify (manually or via app/integration) are reflected in Zelph in real time.

🧠 This means you can keep Shopify as your single source of truth — no need to manage duplicate catalogues.

🔁 3. Retailer Subscriptions & Pricing Negotiation

Once your products are live in Zelph, retailers can request to subscribe to them.

Here’s how it works:

• Retailers submit a pricing proposal with their suggested commission or margin.
• You can accept the proposal, send a counter-offer, or reject it entirely.
• Once both sides agree, Zelph automatically syncs the product and approved retail price to the retailer’s store.

As the supplier, you always control:

• Product data (title, description, images)
• Inventory
• Cost price
• Final approval of any pricing terms

🚚 4. Order Fulfilment

When a customer places an order on a retailer’s Shopify store that includes your product:

• The order is routed to you through Zelph.
• The corresponding order in your Shopify store is tagged with Zelph Seller and Zelph Seller: <retailer name> so you can quickly identify Zelph-routed orders.
• You’ll receive: customer name & shipping address, retailer name and order reference, and product & quantity details.

You can fulfil the order in either:

Option A: Directly in Zelph

• Upload tracking number and courier info.
• Mark the order as fulfilled.

Option B: Directly in Shopify ✅

• If you’re connected to Shopify, just fulfil as you normally would.
• Zelph will detect the fulfilment, extract the tracking info, and update the retailer’s Shopify order with fulfilment status and tracking automatically.

🔄 Whether you use Zelph or Shopify, the end-customer gets a seamless experience.

📦 5. Inventory Management & Sync

Zelph syncs your inventory across all subscribing retailers and connected stores:

• Changes made in Zelph or Shopify instantly reflect across the entire ecosystem.
• When an item is sold on any connected retailer store, inventory is deducted in real time and remaining stock is synced across other channels.

🧠 This ensures a single source of inventory, powering multiple retailer storefronts, with no duplication or overselling.

✅ Summary: Supplier Role in Zelph

📌 Best Practices for Suppliers

• Keep your Shopify inventory up to date — changes sync to Zelph automatically.
• Maintain high-quality product data (titles, images, variants).
• Respond quickly to retailer proposals to speed up onboarding.
• Use Shopify for fulfilment if that’s your operational base — Zelph will do the rest.
• Reach out to support@zelph.com if you want help configuring stores or automation settings.

Zelph gives you all the benefits of a multi-channel supply network — without changing the tools you already use.