Quick Guide to Retailer Operations on Zelph

Zelph empowers retailers to source products from trusted suppliers, connect multiple Shopify stores, and sell with confidence — all without managing stock or fulfilment manually.

This guide explains how retailers operate within Zelph, from subscribing to products to managing orders and syncing across storefronts.

🛒 1. Subscribing to Supplier Products

Once your Shopify store(s) are connected, browse Marketplace > Discover in Zelph to see suppliers on the network.

• Each card shows a supplier’s brand, description, and any featured tags.
• Click Start Proposal on a brand you’d like to work with.

This opens the Proposal Builder, where you’ll choose products and negotiate commission terms.

💷 2. Commission-Based Price Negotiation

Retailers do not control the supplier’s base pricing. Instead:

• You propose a commission or margin to the supplier.
• The supplier can accept your terms or counter with different rates.

Once you both agree:

• The products are approved for sale on your store(s).
• The agreed price is automatically applied in Shopify.
• Your profit per unit is shown in Zelph.

💡 Zelph keeps pricing relationships transparent and protects supplier pricing integrity.

🔗 3. Publishing Products to Your Store(s)

Once a subscription is approved and pricing is agreed, you can publish the product to your connected Shopify store(s) in two ways:

Option 1: Via Zelph

• On the product page, go to Availability > Stores.
• Select one or more Shopify stores.
• Zelph syncs the product details, variants, and imagery.

Option 2: Directly in Shopify

• Because Zelph supports two-way sync, you can also manage store/channel visibility from within Shopify itself (e.g. publish to Online Store, POS, etc.)

⚠️ Retailers cannot edit Compare-at Prices — these are controlled by the supplier once a deal is agreed.

🚚 4. Order Fulfilment & Tracking

When a customer places an order that includes a supplier’s product:

• The order appears in your normal Shopify orders queue.
• It’s automatically tagged with Zelph Supplier and Zelph Supplier: <supplier name> so you can filter and identify Zelph orders at a glance.
• The order is routed to the supplier automatically.

To view the supplier order reference and details, open the order in Zelph under Orders. Supplier name and supplier order number are visible there.

How fulfilment works:

The supplier can fulfil the order in one of two ways:

• Directly in Zelph — Upload tracking info manually and mark the order as fulfilled.
• Directly in their own Shopify ✅ — Most suppliers fulfil orders using their own Shopify. Once fulfilled and tracking is added, Zelph automatically syncs this status back to your Shopify store. The order appears as fulfilled to your customer with full tracking.

🧠 You don’t need to chase tracking updates — everything syncs automatically.

🔁 5. Inventory & Data Sync

Zelph keeps your store(s) up to date in real-time:

• Inventory changes made by the supplier are instantly reflected in your store.
• Product data updates (title, description, media) sync automatically.

2-way sync with Shopify ensures:

• Changes made in Shopify are ingested and reflected in Zelph.
• Inventory changes made in Shopify are also propagated across connected stores — unless restricted by supplier permissions.

⚠️ Retailers cannot edit stock quantities or product metadata for supplier-owned products.

🧩 6. Multi-Store Setup

Retailers can connect and manage multiple Shopify stores from one Zelph workspace. You can:

• Enable products across any combination of storefronts (e.g. UK, US, EU).
• Share inventory across all stores.
• Request price overrides per store during negotiation.

For example:

• You sell 5 units of a product across 3 regions.
• If one unit sells on Shopify EU, all other stores instantly reflect the updated quantity.

✅ Summary