Quick Guide to Retailer Operations on Zelph

Zelph empowers retailers to source products from trusted suppliers, connect multiple Shopify stores, and sell with confidence — all without managing stock or fulfilment manually.

This guide explains how retailers operate within Zelph, from subscribing to products to managing orders and syncing across storefronts.

🛒 1. Subscribing to Supplier Products

Once your Shopify store(s) are connected, browse the Marketplace in Zelph to discover products offered by suppliers.

• Use filters to find products by brand, category, and stock
• Click Subscribe to initiate a relationship

This begins a pricing proposal and negotiation flow.

💷 2. Commission-Based Price Negotiation

Retailers do not control pricing directly. Instead:

• You propose a commission or margin to the supplier

  The supplier can:

  • Accept your terms
  • Counter with different rates

Once you both agree:

• The product is approved for sale on your store(s)
• The agreed price is automatically applied in Shopify
• Your profit per unit is shown in Zelph

💡 Zelph ensures transparent pricing relationships and protects supplier pricing integrity.

🔗 3. Publishing Products to Your Store(s)

Once a subscription is approved and pricing is agreed:

You can publish the product to your connected Shopify store(s) in two ways:

Option 1: Via Zelph

• On the product page, go to Availability > Stores
• Select one or more Shopify stores
• Zelph syncs the product details, variants, and imagery

Option 2: Directly in Shopify

• Because Zelph supports two-way sync, you can also manage store/channel visibility from within Shopify itself (e.g. publish to Online Store, POS, etc.)

⚠️ Retailers cannot edit Compare at Prices — pricing is controlled by the supplier once a deal is agreed.

🚚 4. Order Fulfilment & Tracking

When a customer places an order that includes a supplier’s product:

• The order is:
  • Tagged in your Shopify (e.g. Zelph – XP Marketplace )
  • Routed to the supplier automatically

Retailers can see:

• The supplier name
• Order reference
• Fulfilment and tracking status under Orders > Additional Details in Zelph

How fulfilment works:

The supplier can fulfill the order in one of two ways:

1. Directly in Zelph

   – Upload tracking info manually

   – Mark order as fulfilled

2. Directly in their own Shopify ✅

   – Most suppliers fulfill orders using their own Shopify

   – Once fulfilled and tracking is added, Zelph automatically syncs this status back to your Shopify store

   – The order appears as fulfilled to your customer with full tracking

🧠 You don’t need to chase tracking updates — everything syncs automatically.

🔁 5. Inventory & Data Sync

Zelph keeps your store(s) up to date in real-time:

• Inventory changes made by the supplier are instantly reflected in your store

• Product data updates (title, description, media) sync automatically

  2-way sync with Shopify ensures:

  • Changes made in Shopify are ingested and reflected in Zelph
  • Inventory changes made in Shopify are also propagated across connected stores — unless restricted by supplier permissions

⚠️ Retailers cannot edit stock quantities or product metadata for supplier-owned products.

🧩 6. Multi-Store Setup

Retailers can connect and manage multiple Shopify stores from one Zelph account. You can:

• Enable products across any combination of storefronts (e.g. UK, US, EU)
• Share inventory across all stores
• Request price overrides per store during negotiation

For example:

• You sell 5 units of a product across 3 regions
• If one unit sells on Shopify EU, all other stores instantly reflect the updated quantity

✅ Summary